Press Releases
Holiday Tree on Cannery Row Lights Up for the 26th Year
Cannery Row Tree Lighting
#CanneryRow Holiday Cheer Photos Replace Annual Tree Lighting Event
For the 26th year Cannery Row kicked off the holiday season in Monterey with the annual lighting of the Christmas tree in Steinbeck Plaza, located at the corner of Cannery Row and Prescott Avenue, an event normally open to the public.
For 25 years the Cannery Row Company has held the annual tree lighting event and hundreds of families would attend. In years past, holiday activities took place along the row and everyone would gather in the plaza to count down to the lighting of the tree and cheer as Santa Claus arrived to greet the crowd. This year due to Covid restrictions the annual event had to be cancelled, but the Cannery Row Company felt it was important to keep the tree lighting tradition alive.
"The annual tree lighting is a tribute to the holiday and our wonderful community. Even though we couldn't celebrate together this year we want people to be able to enjoy the sparkle of the lights and perhaps a feeling of joy and hope when they see the tree on Cannery Row," said Ted Balestreri, Chairman and CEO of the Cannery Row Company.
The holiday tree will be lit every night throughout December and this year the Cannery Row Company encourages families to take a photo in front of the tree and post it on social media using the hashtag #CanneryRow. The goal is to flood the internet with holiday cheer during this challenging time.
Cannery Row social media pages include:
Twitter https://twitter.com/VisitCanneryRow
Instagram https://www.instagram.com/visitcanneryrow
Facebook https://www.facebook.com/CanneryRow
For more information about Cannery Row visit www.canneryrow.com.
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About Cannery Row
Cannery Row was made famous in John Steinbeck's classic novel depicting life in the "the sardine capital of the world." Today, Cannery Row is a beautiful waterfront playground where visitors from all over the world seek a California getaway as authentic as the coast itself. Cannery Row was named “One of the Seven Wonders of Monterey County” by the Monterey County Herald readers. Cannery Row remains a treasure of California's Central Coast, where a discovery awaits every type of visitor. For more information, visit the official Cannery Row website at www.canneryrow.com.