Marketing Communication

Marketing communication is often included in a public relations plan to ensure consistent message delivery throughout all communication channels. Marketing activities may include advertising and promotion, direct mail, trade show/event participation, the creation of printed marketing collateral, and digital marketing. The primary focus is increasing brand awareness, engagement, building a strong connection with the target audience, and positioning and generating demand for an organization's products or services.

An effective marketing communication strategy includes identifying an organization's objectives and defining its target audience, key message development and positioning, identifying communication channels and tactics, communicating messages powerfully and simply with clean graphic design, and expert copywriting.