Media Relations

Media relations is an important part of APR's services. It involved delivering a client's message to the public through the media to raise awareness about an organization. A large part of public relations is working with the media and requires developing relationships with media outlets, journalists, editors, and bloggers.

Media relations involves various activities such as creating and maintaining targeted media lists, developing press releases, story pitching, researching journalists, acting as a facilitator for interviews, spokesperson training, editorial meetings, hosting press conferences and media monitoring.

APR has succeeded in gaining media attention for clients through a targeted, personalized approach to media outreach.  Knowing what journalists want and need is essential and providing them the information they need in a timely manner helps journalists and reporters tell your story.  Before engaging in media relations, it is important to develop a media information kit that includes background information on the organization and identify the target audience, messaging, and tactics that will be used to engage with media outlets.