Media Training

Media Training, a critical part of APR's media relations services, prepares clients for dealing with the media. APR introduces participants to how the media works and provides strategies and tools to help the spokesperson deliver their message in an impactful way.  The training is interactive and utilizing various exercises and videotaping.  It helps participants prepare for an interview, avoid common traps, and develop the skill and confidence to be effective in a media interview.

Since 1985 APR has trained hundreds of elected officials, policy makers, and company leaders. We have trained individuals, conducted board retreat trainings, and provided group training sessions to various companies and organizations to prepare them for interaction with the media in both a controlled setting and during a crisis situation.