Press Releases

Digitaliam Tour Comes to Cannery Row

Date: September 12, 2002
Client: Cannery Row
Cannery Row
Travelling Exhibit of Digital Interactive Art Featured on Today Show To Visit Monterey

MONTEREY, Calif. -Cannery Row is playing host to one of this year's most exciting art tours, the Digitalism Tour by procreate(TM). Featuring a mobile digital art studio on a 100-foot truck, the Digitalism Tour by procreate(TM) showcases the latest in digital art technology with sponsors such as Intel Corporation and Sony Vaio. The tour's stop on Cannery Row is just one more reason to visit the area, which on the same weekend will see the world-renowned Monterey Jazz Festival and a celebration of the 10th Anniversary of the Monterey Bay Sanctuary.

"Cannery Row offers interesting activities for everyone's tastes," states Cannery Row Company Director of Marketing Diane Mandeville, "from the outdoor adventurer to families to the romantic couple, there's something here for every visitor. The Digitalism Tour is one more exciting reason to come to Cannery Row in September."

The Digitalism Tour by procreate(TM) has captured national attention and was a featured segment on the Today Show in July 2002. Digitalism, by definition, is any form of art which can be digitalized, including painting, illustration, photography and music. The tour features cutting edge technology from Nikon, Epson, Minolta, HP, Macromedia and digital art displays from the Los Angeles Museum of Contemporary Art and the San Francisco Museum of Modern Art.

The tour will open on Cannery Row the afternoon of Friday, September 20 and remain from 10:00 a.m. to 6:00 p.m. throughout the weekend. The Digitalism Vehicle will be located in the El Torito Restaurant parking lot on Cannery Row. For more information visit www.digitalismtour.com.

About Cannery Row

Cannery Row was made famous in John Steinbeck's classic novel depicting life in the "the sardine capital of the world." Today, Cannery Row is a beautiful waterfront playground where visitors from all over the world seek a California getaway as authentic as the coast itself. Cannery Row was named “One of the Seven Wonders of Monterey County” by the Monterey County Herald readers. Cannery Row remains a treasure of California's Central Coast, where a discovery awaits every type of visitor. For more information, visit the official Cannery Row website at www.canneryrow.com.