Press Releases

DESTINATION MEDIA SOLUTIONS LAUNCHES EXCLUSIVE LOCALLY-BRANDED MONTEREY-SANTA CRUZ VISITOR NETWORK

In-room hotel channel showcases area's attractions, dining, shopping, events, and activities

May 25, 2012

Santa Cruz/Monterey, CA – Eric Brandt, President/CEO of Destination Media Solutions (DMS), a digital media and content marketing company headquartered in Lake Tahoe, and Romney Dunbar, local DMS associate and owner of Dunbar Productions, of Santa Cruz, recently announced the official launch of the Monterey-Santa Cruz Visitor Network, custom-branded in-room and online information channels that deliver current, customized, visitor-centric information, direct to guests 24/7. The channels provide visitors a locally-focused and up-to-the minute guide to the area, with current, timely and relevant information including live weather forecasts, local webcams, current event listings, and informative and entertaining video segments with insights on what to do, where to go, and what to see around the region.

Branded specifically to the immediate local area, the Monterey Visitor Channel and the Santa Cruz Visitor Channel will be available in hotels around the region. Current participating properties include the Monterey Plaza Hotel, the Intercontinental Clement Monterey, Bernardus Lodge, Mariposa Inn, Santa Cruz/Scotts Valley Hilton, Seacliff Inn, and Seascape Resort. Additional properties are signing up to participate and being added monthly.

"These channels have proven value to our hotel and our guests," commented Doug Phillips, Director of Sales & Marketing at the Monterey Plaza Hotel. "Guests can tune in for a short time, learn about the area and our amenities, and then head out to enjoy all there is to see and do around Monterey - sometimes adding a day to their stay." 

Some of the region's well-known attractions are already on-board and taking advantage of the Visitor Channel's unique reach, including Cannery Row Company, Monterey Movie Tours, Specialized Helicopter Tours and several of the area's fine restaurants including Schooners, Fandango, The C, The Sardine Factory, Firefish, and the Haute/Whole Enchilada.

In addition to in-room viewing during a guest's stay, the Visitor Channel content is also available online on locally-branded, visitor-focused websites, and soon on mobile devices, for additional access before, during and after a visit. The extensive video content will also be available to regional marketing organizations, and for local hotels and businesses to use on their own websites.

"Our goal is to help connect visitors with all the region has to offer," said Romney Dunbar, of regional associate, Dunbar Productions. "We're here to support and extend the destination brand and deliver to visitors the wealth of local activities, experiences and businesses."

For more information on DMS and the Monterey-Santa Cruz Visitor Network visit www.destinationmedia.tv.  Hotels and/or businesses interested in participating in the Monterey-Santa Cruz Visitor Network can contact Romney Dunbar at dunbar@destinationmedia.tv or 831.469.8142.