Press Releases
Cannery Row Company Announces the Promotion of Erik Uppman to Vice President of Marketing
Erik Uppman
Erik Uppman has been promoted to Vice President of Marketing for the Cannery Row Company by Mike Zimmerman, President of the Cannery Row Company. In his role, Uppman will be responsible for the development and implementation of marketing and communication strategies for Cannery Row and the Sardine Factory Restaurant, including digital marketing and advertising.
"Erik has been a true asset to the Cannery Row Company marketing department since joining the company. He is an intelligent, experienced marketing professional and we are delighted to announce his well-deserved promotion," said Zimmerman.
A Monterey Peninsula native, Uppman attended Pacific Grove High School and graduated with distinction from CSU Monterey Bay with a bachelor's degree in Computer Science. Uppman's career in marketing and advertising took him to Detroit and San Francisco where he worked as an advertising executive at agencies including Campbell-Ewald, J. Walter Thompson, GTB, Butler, Shine, Stern & Partners, and Questus. Over the years he has had the opportunity to work on national campaigns for brands like Chevrolet, Ford, MINI, RadioShack, Nokia, Starbucks, and Capital One.
In 2014, Uppman returned to the Monterey Peninsula and joined the Cannery Row Company as Senior Marketing Manager and was promoted to Director of Marketing in 2017. Erik will be replacing Diane Mandeville who resigned after 19+ years with the Cannery Row Company. "It has been a pleasure to have Diane with us at the Cannery Row Company. We appreciate all of her contributions over the past 19 years." said Ted Balestreri, Chairman and CEO of the Cannery Row Company and co-owner of the Sardine Factory Restaurant in Monterey, California.
About Cannery Row
Cannery Row was made famous in John Steinbeck's classic novel depicting life in the "the sardine capital of the world." Today, Cannery Row is a beautiful waterfront playground where visitors from all over the world seek a California getaway as authentic as the coast itself. Cannery Row was named “One of the Seven Wonders of Monterey County” by the Monterey County Herald readers. Cannery Row remains a treasure of California's Central Coast, where a discovery awaits every type of visitor. For more information, visit the official Cannery Row website at www.canneryrow.com.
About The Sardine Factory
Established in 1968, The Sardine Factory is known for its impeccable service, wonderful décor, extraordinary wine collection, fresh locally grown produce, delicious sustainable seafood, and USDA prime beef. Over the years The Sardine Factory has hosted celebrities, movie stars, sports legends, and public figures from all over the world. The restaurant was also one of the locations for the first film directed by Clint Eastwood, Play Misty for Me. The Sardine Factory has received virtually every culinary, wine list and service award possible in the industry, including the Wine Spectator’s Grand Award, Restaurant Hospitality's Best Wine List in America, voted the Best Restaurant in Monterey by readers of the Monterey County Weekly, Monterey County Herald, and Carmel Pine Cone newspapers, named Top Ten Most Romantic Restaurants on the Central Coast by Open Table, in addition to many other honors and awards. For more information, please visit sardinefactory.com.