Press Releases

Avatar the Imax 3-D Experience Comes to Cannery Row

Academy Award Nominated Film to Begin Showing March 6th

Date: March 4, 2010
Client: Cannery Row
Cannery Row
MONTEREY, Calif. - March 4, 2010 - Avatar 3D will hit the big screen at the Cannery Row IMAX Theatre Saturday, March 6th. This 209-seat state-of-the-art theater is housed inside the walls of the historic Edgewater Packing Company, a Cannery Row landmark, and next to the Smithsonian, is the 2nd IMAX in the country to offer perfect aspect ratio viewing and 12,000 watts of digital sound.

IMAX theatres are specifically designed to deliver the world's most immersive movie experience. IMAX's innovative projection technology delivers crystal-clear images at a level of quality that is far above ordinary projection standards. Combined with IMAX's powerful digital sound and customized theatre geometry audiences feel as if they are IN the movie.

Avatar 3D was brought to life by director, James Cameron, making it the highest grossing movie of all times at the worldwide box office. It received nine Academy Award nominations for Best Art Direction, Best Cinematography, Best Sound Editing, Best Sound Mixing, Best Visual Effects, Best Film Editing, Best Music (original score) and was the winner in the categories of Best Picture and Best Director. To say the least-Avatar 3D does not disappoint.

Avatar sweeps us away to a magnificent world, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has come to call home. The story is told through the eyes of Jake Sully, an ex-Marine now confined to a wheel chair. He is recruited to travel light years to the human outpost on Pandora, where corporations are planning to mine a rare mineral key to solving Earth's energy crisis. When the energy corporation threatens the survival of Pandora, Jake must rally the people of Pandora, the Na'Vi, to fight back for the fate of their world.

When Cameron first developed the concept for Avatar 15 years ago, the technology to realize his vision did not yet exist. After four years of production, Avatar introduces us to a new cinematic experience where revolutionary technology and special effects become one with the characters and emotion of the story.

Avatar IMAX 3D will begin showing Friday thru Sunday at 11:30am (matinee pricing), 4:10pm and 8:30pm and Monday thru Thursday at 4:10pm and 7:30pm.

The Ultimate Wave Tahiti 3D, currently playing at the Cannery Row IMAX, will continue showing Friday thru Sunday at 2:45pm and 7:20-pm and Monday thru Thursday at 1:00pm, 2:00pm and 3:00pm. The Cannery Row IMAX Theatre is located at 640 Wave St. Monterey, California. For tickets visit www.canneryrowimax.com or call 831-372-4629.

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About Cannery Row
Cannery Row was made famous in John Steinbeck's classic novel depicting life in the "the sardine capital of the world." Today, Cannery Row is a beautiful waterfront playground where visitors from all over the world seek a California getaway as authentic as the coast itself. Cannery Row remains a treasure of California's Central Coast, where a discovery awaits every type of visitor. For more information, visit the official Cannery Row website at www.canneryrow.com.

About Cannery Row

Cannery Row was made famous in John Steinbeck's classic novel depicting life in the "the sardine capital of the world." Today, Cannery Row is a beautiful waterfront playground where visitors from all over the world seek a California getaway as authentic as the coast itself. Cannery Row was named “One of the Seven Wonders of Monterey County” by the Monterey County Herald readers. Cannery Row remains a treasure of California's Central Coast, where a discovery awaits every type of visitor. For more information, visit the official Cannery Row website at www.canneryrow.com.