Client News
Cannery Row Company in Monterey names new VP of Marketing
The Cannery Row Company has named Erik Uppman its new vice president of marketing, positioning the Monterey Peninsula native squarely in front of the challenge of promoting the company's businesses during the COVID-19 pandemic.
"As we look toward recovery, the playbook for destination marketing has changed. We need to be nimble with our campaigns and sensitive to the health guidelines provided by the Monterey County Health Department," said Uppman.
In an announcement of Uppman's promotion, Cannery Row Company President Mike Zimmerman said Uppman will be responsible for the development and implementation of marketing and communication strategies for Cannery Row and the Sardine Factory Restaurant, including digital and advertising.
Uppman replaces Diane Mandeville who resigned after more than 19 years with the company. He joined the Cannery Row Company in 2104 as senior marketing manager.
About Cannery Row
Cannery Row was made famous in John Steinbeck's classic novel depicting life in the "the sardine capital of the world." Today, Cannery Row is a beautiful waterfront playground where visitors from all over the world seek a California getaway as authentic as the coast itself. Cannery Row was named “One of the Seven Wonders of Monterey County” by the Monterey County Herald readers. Cannery Row remains a treasure of California's Central Coast, where a discovery awaits every type of visitor. For more information, visit the official Cannery Row website at www.canneryrow.com.
About The Sardine Factory
Established in 1968, The Sardine Factory is known for its impeccable service, wonderful décor, extraordinary wine collection, fresh locally grown produce, delicious sustainable seafood, and USDA prime beef. Over the years The Sardine Factory has hosted celebrities, movie stars, sports legends, and public figures from all over the world. The restaurant was also one of the locations for the first film directed by Clint Eastwood, Play Misty for Me. The Sardine Factory has received virtually every culinary, wine list and service award possible in the industry, including the Wine Spectator’s Grand Award, Restaurant Hospitality's Best Wine List in America, voted the Best Restaurant in Monterey by readers of the Monterey County Weekly, Monterey County Herald, and Carmel Pine Cone newspapers, named Top Ten Most Romantic Restaurants on the Central Coast by Open Table, in addition to many other honors and awards. For more information, please visit sardinefactory.com.