Client News

Small and Speedy, Gonzales Is a City on the Move

Zocalo Public Square
Publication: Zocalo Public Square
Date: September 18, 2017
Client: City of Gonzales
City of Gonzales

Here's a nasty bit of conventional wisdom: California's small, rural places are supposedly desperate and doomed, with few economic prospects in an era when state policy favors the urban coastal mega-regions with high-paying jobs and reputations for world-class innovation. But if that's true, how do you explain the City of Gonzales.

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About City of Gonzales

The city of Gonzales, California is located in Monterey County.  The quaint and culturally diverse community of approximately 9,000 people is in the heart of the Salinas Valley’s agricultural and wine region. Gonzales is an established regional leader in agricultural-technology and innovation, environmental awareness and sustainable practices.  Gonzales is home to companies such as HealthySoil, which manufactures products to improve agricultural crop production; Converted Organics, a natural fertilizer company; Taylor Farms, a fresh vegetable production facility, Mann Packing/Del Monte Fresh, a leading supplier of fresh cut vegetables; Ramsay Highlander, an innovator, designer and manufacturer of technologically-advanced harvesting equipment; Papé Equipment Handling, Braga Fresh, Green Valley Farm Supply, Tessemae’s, American Bioscience, Caraccioli Cellars, and Constellation Brands, an international producer and marketer of beer, wine and spirits.