Media Coverage and News Coverage | Armanasco PR in Monterey


	.: Portfolio - Client News Coverage :.

Through our expertise in media relations and the many relationships we have built, we have received media coverage for our clients in a variety of local, regional and national publications.

Whoville Gingerbread House in Santa Cruz
Publication: KION
Date: November 25, 2009
Client: Chaminade Resort & Spa
Summary: Between November 25 and Christmas Day Whoville comes alive at Chaminade Resort and Spa. This in depth coverage showcases the village created by eight chefs, with a limitless imagination. It took 300 pounds of sugar, 20 pounds of fondant, 100 pounds of rice krispies, 50 pounds of marshmallows and includes the personalities of the mean ol’ Grinch, his dog Max, Little Suzie Whoville and the rest of the Whoville gang.

Official Vegetable of Monterey County and Asilomar’s Got the Recipe by Betsy Slinkard Alexander
Publication: Cedar Street Times
Date: October 30, 2009
Client: Asilomar Conference Center
Summary: APR coordinated the media relations for the welcoming ceremony, which introduced the new concessionaire for the Asilomar Conference Grounds, ARAMARK to the community. We secured several stories including this full page feature in the Cedar Street Times. The article focused on the local products and foods served at the event, and included a profile piece on the new corporate executive chef, Brian Stapleton. Photos of the food and chef, two recipes for the artichoke dishes served at the event and facts and information on artichokes were included in the article.

Ausonio Celebrates 50 Years by Mike Hornick
Publication: The Salinas Californian
Date: October 30, 2009
Client: Ausonio Construction
Summary: Ausonio Construction is a Castroville firm that has created several landmarks throughout Monterey County. Recently celebrating 50 years in business, this article focused on the family history and the many significant projects the firm has completed over the years. The firm continues to be the leader in LEED certified projects and sustainability is imbedded into the company culture now and recently opened a second office in Santa Cruz. Included in the article were names of the many elected officials who were among the guests that attended the 50th anniversary celebration.

New Cell Phone Alerts Could Be Life Saver
Publication: KSBW
Date: October 28, 2009
Client: Monterey County
Summary: The Alert Monterey County campaign kick off started with a press conference on October 28, 2009. Several local media outlets covered this story, including KSBW TV. The in depth, live coverage focused on the new emergency warning system that went into effect on the Central Coast to alerts Monterey County residents on their cell phone about dangerous situations or disasters. With many people no longer having home phones, it is necessary for people to register their cell phones through the AlertMontereyCounty.org website, which was also launched that day.

No Longer Just a Hothouse Delicacy, Orchids Step Out by Debbie Arrington
Publication: The Sacramento Bee
Date: October 24, 2009
Client: Rocket Farms
Summary: This front page story featured information on how to care for orchids, including watering information researchers at UC Davis found when doing a scientific study on phalaenopsis orchids, a study commissioned by Rocket Farms. Also included were statistics on the increase in orchid sales and the affordability of the plants helping to spur sales and brighten and dress up millions of homes last year. Photos of Rocket Farms Orchids were included in the article and a link to a video to learn growing tips from Rocket Farms was included on the Sacbee website.

Local Company Builds Lasers for Military Use by Lane Wallace
Publication: The Monterey County Herald
Date: October 16, 2009
Client: Laser Devices
Summary: This front page story on the business section focused on a local business in Monterey that in the midst of a recession still continues to grow by leaps and bounds. Laser Devices recently purchased a building off of Garden Road and celebrated their 30th anniversary. The owner, Heinz Thummel, has spent more than 40 years developing lasers and perfecting this technology, and holds several patents for the devices they produce. The devices are used by soldiers in the field, sold to countries that are friendly to the U.S. and used by law enforcement agencies.

Tiny Patients Get Big Care by Leslie Griffy
Publication: The Salinas Californian
Date: July 30, 2009
Client: Natividad Medical Center
Summary: This story focused on the successful Natividad Medical Center’s neonatal intensive-care unit. In 2006 the Natividad Medical Center earned its provisional Level III status, which allows doctors to work with smaller and sicker infants. The infant intensive-care unit flourishes today, as the center was able to weather the challenges of the hospital turn around and continues to provide care for these tiny patients. The center is run under the guidance of supervisor Joan Linneman as the doctors work around-the-clock to care for the premature and very sick infants.

Whole Foods Market Opens Store by Staff Reporter
Publication: The Register-Pajaronian
Date: March 24, 2009
Client: Whole Foods
Summary: This front page article announced the opening of the Whole Foods in Santa Cruz. Each Whole Foods is unique and offers products that are selected and offered specifically for each store. The Santa Cruz location is no different. In addition to the opening, this article focused on the more than 130 locally grown products from a number of Watsonville companies. APR secured stories about the store opening on the front page of the Santa Cruz Sentinel, KION and KSBW, the San Jose Mercury News, Metro Santa Cruz covered the story as well.

Ocean Honda Opens Up Shop in New 42,000-Square-Foot Home by Ramona Turner
Publication: The Santa Cruz Sentinel
Date: March 18, 2009
Client: Ocean Honda
Summary: Ocean Honda moved from the Capitola Auto Mall to a brand new location on Soquel Drive. This front page story was a result of our pitch to the Santa Cruz Sentinel and focused on the new location, complete with green building concepts, a 28 bay service department, and the grand opening party. In addition to this story, in depth coverage and video footage ran on KSBW the day of the opening and was also a result of APR’s media relations efforts.

Manning, Griffey Jr. Coming to AT&T by Jerry Stewart
Publication: The Monterey County Herald
Date: January 21, 2009
Client: Cannery Row Company
Summary: A press release was sent out with information for the shuttle that will be stopping at Cannery Row, Fisherman’s Wharf and Downtown Monterey during the AT&T Pebble Beach National Pro-Am. The information was perfectly positioned in an in depth article in the sports section that talked about the field for the upcoming AT&T as well as recent additions to the Quail Lodge Resort and Golf Club team and results of the Tehama Golf Club-Pro tournament.

Salinas Sees Boronda Meadows as a Boon by Jack Foley
Publication: The Salinas Californian
Date: January 12, 2009
Client: Nestech Management Group, Inc.
Summary: This story explains the benefits the City of Salinas will gain from Nestech’s development, Boronda Meadows. It also writes on the status of the development and the project team. The article includes two colored pictures of the Boronda Meadows development to be built in Salinas.

In New President, MIIS Also Gets an Economist by Kevin Howe
Publication: The Monterey Herald
Date: January 8, 2009
Client: Monterey Institute of International Studies
Summary: This article introduces MIIS’ new president, Sunder Ramaswamy. It provides a brief overview of his expert opinion on the current economic situation and then goes on to explain the relationship between Middlebury University, MIIS and Ramaswamy’s role in the merger of the two schools.

Santana Ranch Vision Shared with Public by Melissa Flores
Publication: The Weekend Pinnacle
Date: December 19, 2008
Client: Santana Ranch
Summary: This front page story provides an overview of the proposed Santana Ranch master community. It discusses the community meetings that were held, the resulting opinions of the community and the status of the project. The article also includes two large pictures and a site map.

Holiday Party Brightens a Rainy Day by Alia Wilson
Publication: The Santa Cruz Sentinel
Date: December 15, 2008
Client: Chaminade Resort & Spa
Summary: The resort’s Cultural Committee held a special holiday party for 30 members of the Boys & Girls Club just before Christmas. The article outlines the details of the party, which included stocking and cookie decorating, pictures with Santa Claus and a special viewing of the the movie Polar Express. Presents the resort collected at their toy drive were distributed to the children and a check for $375 was also presented to the club.

Substance Abuse Can Hide by Jim Johnson
Publication: The Monterey County Herald
Date: November 20, 2008
Client: Natividad Medical Center
Summary: The Substance Abuse and Mental Health Services Administration awarded a grant to the Natividad Medical Center to develop and implement a substance abuse training program for the hospital’s resident physicians and other community health care providers to identify and help patients at risk for developing health problems related to substance abuse. The program does not focus on patients who are chronic alcoholics but rather those who hold down full time jobs, stay out of trouble but are at risk for developing health problems related to substance abuse from binge drinking or prescription medication abuse. The article focused on the grant they received to develop this program and the importance of early diagnosis.

Natividad ER Cuts Wait Time by Staff Report
Publication: The Salinas Californian
Date: November 12, 2008
Client: Natividad Medical Center
Summary: APR distributed a press release regarding the change in wait time at the Natividad Medical Center, which resulted in this article. Over the past year the hospital has implemented changes in the Emergency Room that have decreased the wait time for patients from three hours to an average of 33 minutes. The story included information about the distinguished performance award they received from the California Emergency Physicians Medical Group for the hospitals dramatic improvements in Emergency Room operations.

Panel Analyzes Candidates by Dawn Withers
Publication: The Salinas Californian
Date: October 31, 2008
Client: Monterey Institute of International Studies
Summary: Four experts from the Monterey Institute of International Studies participated in a panel discussion and broke down the economic, social and policy differences between candidates Obama and McCain. The lone republican on the panel got the most attention, fielding the bulk of the questions during the MIIS event.

Natividad Starts Its Own Literacy Program by Maria Ines Zamudio
Publication: The Salinas Californian
Date: September 24, 2008
Client: Natividad Medical Center
Summary: In an effort to improve the well being of patients at Natividad Medical Center outside the hospital the Natividad Medical Foundation launched a new hospital wide literacy program – “Natividad Reads!”. The article included information about how the program got started, details about the program, county and hospital literacy rate statistics. It also discussed the importance of reading and the hospitals involvement in helping to improve literacy through this campaign. Contact information was included for those interested in helping to support the campaign.

Out of the Shadows by Jennifer Squires
Publication: Santa Cruz Sentinel

Into the Light Marc Cabrera
Publication: The Monterey County Herald
Date: September 21, 2008

Out of the Shadows by Jeanne Howard
Publication: Monterey County Weekly
Date: September 18-24, 2008

Client: Mac & Ava Motion Pictures
Summary: Boyhood Shadows: “I swore I’d Never Tell” is a documentary film produced by Terri DeBono and Steve Rosen of Mac & Ava Motion Pictures. This groundbreaking documentary sheds light on just how common male childhood sexual abuse is, the secret these children hang on to - most often into their adult life, and the emotional carnage the abuse leaves behind. The three in depth articles published focused on this powerful film that documents several survivors of male sexual abuse and the premiere benefit screening of the film that was to be held on September 22, 2008, which benefited the Monterey County Rape Crisis Center.

Checking Out by Marie Vasari
Publication: The Monterey County Herald
Date: September 9, 2008
Client: Portola Hotel & Spa
Summary: This feature article highlights Robert DeVoe’s career as he approaches his last days before retiring at General Manager of the Portola Hotel and Spa. It discusses his 15 years at the hotel, the changes that have taken place during his tenure and includes DeVoe’s comments on his experiences.

A MIIS Opportunity – The Herald’s View Opinion Page
Publication: The Monterey County Herald
Date: August 31, 2008
Client: The Monterey Institute of International Studies
Summary: The Ladies Professional Golf Association announced that they would require that the players on the women’s tour know how to speak English. This announcement stirred up quite a bit of discussion in the golf community. The Monterey Institute of International Studies offered to work with the LPGA to design a custom language-learning program to teach English and would also have a special curriculum that would include the analysis of golf match videos and an emphasis on the vocabulary of golf. The Herald wrote a positive opinion piece about the MIIS offer, stating what better school is there to offer such a program and what better location than Pebble Beach – a partnership made in golf heaven.

Race Nights on Cannery Row by Monterey County Weekly staff
Publication: Monterey County Weekly and various local print and broadcast outlets
Date: July 17 - 23, 2008
Client: Cannery Row
Summary: Race Nights on the Row is an annual tradition that coincides with the MotoGP races at the Madza Laguna Seca Raceway. This two-night block party on Cannery Row was chosen as a Monterey County Weekly "Hot Pick." Race Nights on the Row features vintage and custom motorcycles, live entertainment, food and, as this article mentions, the Budweiser Clydesdale horses.

Cooking up a hot career by Jolene Thyme
Publication: Silicon Valley / San Jose Business Journal
Client: Professional Culinary Institute
Summary: Keriann Von Raesfeld is interviewed in this in-depth feature storyabout what it's like to be a young, award-winning culinary student. She discusses her two most recent victories, the National Young Chef Rotisseurs and the Best Young Cook in the World. Von Raesfeld also talks about the reality of being a chef - that it's not all glamour and fun; it's long hours and hard work. The article also goes into detail about the Professional Culinary Institute at which Von Rasefeld is a student.


That's a lot of tomatoes by Darrell Wong Publication: The Fresno Bee and multiple other local and national publications Date: June 18, 2008 Client: SK Foods Summary: SK Foods donated close to one million 15 oz. cans of diced tomatoes to California food banks, a record donation that will help replenish supplies, which have been diminished due to rising cost of food and fuel. This article focused on the delivery to Fresno County's Community Food Bank and how the tomatoes will be used as food staples. In many of the articles, SK Foods CEO, Scott Salyer's hope that other food companies will follow his company's lead was mentioned.

Campbell culinary institute graduate named Best Young Cook in the World by Chris Vongsarath Publication: Campbell Reporter and the Mercury News online Date: May 27, 2008 Client: Professional Culinary Institute Summary: Keriann Von-Raesfeld is interviewed for a recent culinary competition win that took place in Dubai, awarding her the title, Best Young Cook in the World. She discusses the competition in Dubai, her award-winning menu, what its like to be a woman proving herself in a male-dominant industry and her upcoming international competition in Paris, France. Her team coach, Chef Randy Torres discusses Keriann's strengths that won her the competition in Dubai.

Culinary school is hot after students big win by Cathy Weselby Publication: San Jose Silicon Valley Business Journal Date: May 23, 2008 Client: Professional Culinary Institute Summary: This article discusses Keriann Von-Raesfelds title, Best Young Cook in the World, as well as her award winning menu in Dubai that won her the prestigious title. Her coach, Chef Randy Torres also talks about Keriann's intense training to prepare for the international competition in Dubai, and what it means to have won this competition. The article also mentions PCI's Culinary Arts and Baking and Pastry Arts programs and the cost to attend.

Monterey Bromance on the Coast by Tyler Steele Publication: Instinct Magazine Date: May 2008 Client: Cannery Row Summary: This feature story describes a weekend visit to Monterey and Cannery Row by two best friends from college who enjoy their stay in an ocean view room at Monterey Plaza Hotel and Spa. The story discusses the variety of activities offered to them by their hotel including a guided hike, bike rentals along the coast, and the Monterey Bay Aquarium. During their weekend trip they partake in a two hour guided kayaking tour from Adventures by the Sea, browse the shops and galleries along Cannery Row, purchase a framed Mickey Mantle photo at the Mark Reuben Gallery, sample and purchase wines from A Taste of Monterey, receive an Elemental Massage at Vista Blue Spa at Monterey Plaza, dine at Willy's Smokehouse and sip martinis at the Sardine Factory.

Down in Monterey by Ann Tatko-Peterson and Laurie Daniel Publication: San Jose Mercury News Date: April 13, 2008 Client: Cannery Row Summary: These two articles profile two of Cannery Rows highlights the Monterey Bay Aquarium and wine tasting. The article on the Monterey Bay Aquarium by Tatko-Peterson describes the expansion of the Splash Zone for kids, which is now 14,000 square feet and contains 45 exhibits along with interactive games. Daniels article describes several of the tasting rooms on Cannery Row within walking distance of the Aquarium as well as tasting rooms in Carmel.

Monterey Bay Inn emphasizes tranquility by Ann Tatko-Peterson Publication: Contra Costa Times Date: April 13, 2008 Client: Cannery Row Summary: The author describes her relaxing stay at the Monterey Bay Inn, located on Cannery Row near San Carlos Beach, within walking distance to shops, restaurants, and the Monterey Bay Aquarium. The author describes her room at the Monterey Bay Inn, which featured a private balcony overlooking the bay, plush king feather bed, small sitting area, a large bathroom, and a DVD player.

Cannery Row a blend of subcultures with varied appeal by Ann Tatko-Peterson Publication: Contra Costa Times and the chicagotribune.com Date: April 11, 2008 Client: Cannery Row Summary: This article describes the reporters visit to Cannery Row, discovering that it offers a rare blend of subcultures that makes it a place for everyone, looking beyond John Steinbeck's description in his novel, Cannery Row and the Monterey Bay Aquarium. During her visit she views the Monterey Bay sanctuary and various sea life, strolls along San Carlos Beach and the Coast Guard Pier, and kayaks in the Monterey Bay where she spots sea lions and sea otters.

Could coffee blends bring new wave of Surf City rivalry? by Cindy Carcamo Publication: The Orange County Register Date: April 3, 2008 Client: Surf City Coffee Summary: This article announces the new Nor-Cal and So-Cal coffee blends offered by Surf City Coffee, a Santa Cruz County-based coffee manufacturer, and gives a playful twist to the long-standing rivalry between two California cities. Surf City Coffee owner, Dany McCourt offers the new blends to celebrate the recent settlement over the long-standing dispute between a Santa Cruz shop owner in Northern California, and Southern California's Huntington Beach Conference and Visitors Bureau over the rightful owner to the title "Surf City USA."

Insuring Coverage Monterey Insurance Agencies Keeps Up With the Times by Marie Vasari Publication: Monterey County Herald Date: April 3, 2008 Client: Monterey Insurance Agencies Summary: This story chronicles the 120-year anniversary and history of Monterey's oldest downtown business, Monterey Insurance Agencies, and its recent merger with another 120-year old business, Sacramento-based John O. Bronson Co. The recent merger not only brings together two centuries of expertise in the insurance business, but a merging of shared values in business philosophy including the appreciation of long standing client relationships and a high level of personal service. The story highlights the company's move to a new office location in Monterey as well as the new services now offered by the combined companies.

Pressure Cooking by Damon Orion Publication: The Wave Magazine Date: February 27-March 11, 2008 Client: Professional Culinary Institute Summary: This story discusses the two ACF-sponsored competitions Keriann Von-Raesfeld won in February: the hot foods category of the California State Championship in Campbell and a national, invite-only competition in Chicago. Keriann's achievement in Chicago qualified her to compete for the world title, Best Young Cook in the World, in Dubai. Keriann discusses her experience in the competitions, focusing on her upcoming competition in Dubai.

PCI poised for growth with sommelier program, high-tech facilities by Lisa Jennings Publication: Nations Restaurant News Date: February 18, 2008 Client: Professional Culinary Institute Summary: This article highlights the Professional Culinary Institutes hospitality management, culinary arts, baking and a certified sommelier programs.

Remember the Clambake by Wallace Baine Publication: Santa Cruz Sentinel Date: February 10, 2008 Client: Suzanne McCourt Summary: This article describes artist Suzanne McCourt's revival of the legendary Pebble Beach golf tournament, the Crosby Clambake in her paintings featured at her art show, Memoirs of the Crosby Clambake. The article discusses the history behind the famed golf tournament, now known as the AT&T Pebble Beach National Pro-Am, and Suzanne's inspiration for her artwork, her father Dick Yost, an accomplished amateur golfer who played in the tournament during the Crosby era. Included in the exhibit were Suzanne's original acrylic paintings along with letters, photos and memorabilia from the days of the Crosby tournament.

Gift-giving idea evolves into nostalgic mix of golf and art by Chris Counts Publication: The Carmel Pine Cone Date: February 1, 2008 Client: Suzanne McCourt Summary: This story announces artist Suzanne McCourt's Memoirs of the Crosby Clambake exhibit at the Phillips Gallery in Carmel, a showing of her acrylic paintings of both musicians and golfers. The story discusses her inspiration to first paint a golfer as a gift for her mothers birthday and how memories from her father playing golf he was a top-rated amateur in the 1950s-- led to her creating several paintings for the exhibit.

Women are changing the culinary landscape by Cathy Weselby Publication: The Campbell Reporter Date: February 1, 2008 Client: Professional Culinary Institute Summary: This article profiles award-winning PCI graduate Keriann Von Raesfeld's training for culinary competitions through her courses at the Professional Culinary Institute in Campbell, California and through practice drills with her coach and PCI professor, Chef Randy Torres. The article mentions her recent win in the hot-meal competition sponsored by the American Culinary Federation in Chicago, and that she will represent the United States in Dubai, competing for the title of Best Young Cook in the World.

The art of golf by Kathryn Petruccelli Publication: Go! Monterey County Herald Date: January 31-February 6, 2008 Client: Suzanne McCourt Summary: This story discusses the many layers behind artist Suzanne McCourt's exhibit, Memoirs of the Crosby Clambake opening in Carmel, California. The article focuses on her painting style and how she was inspired by memories of her father, amateur golfer Dick Yost, who often attended the Crosby Clambake. The exhibit included the Yost family's personal letters and photographs.

Inspired by the Crosby and Dennis the Menace by Renee Brincks Publication: Carmel Magazine Date: Winter 2008 Client: Suzanne McCourt Summary: This feature article on Suzanne McCourt describes the inspiration for her artwork and exhibit, Memoirs of the Crosby Clambake. In the exhibit, Suzanne McCourt is commemorating her father, golfer Dick Yost, who played in the Crosby Clambake (now the AT&T Pebble Beach National Pro-Am) and was a top-tier amateur golfer who passed away at 43 years old. The article describes her father's friendships with several celebrities including Bob Hope, Hank Ketchum and Bing Crosby, which is chronicled in the art exhibit using photos and personal letters. In addition to featuring Suzanne's original artwork, the exhibit also includes her own letters from famed cartoonist Hank Ketchum.

Down by old Monterey Bay by Roberto Friedman Publication: Bay Area Reporter Date: November 2007 Client: Cannery Row Company Summary: A light-hearted and fun article highlighting the kayaking adventures the author, Roberto Friedman, experienced during a familiarization tour of Cannery Row. His anecdotes include falling out of his kayak into the cold sea; paddling by a variety of marine creatures including seals, sea lions, otters and pelicans; and riding the surf in to shore. Additionally, the author discusses the tasty surf n turf and wines he tasted on his trip, his lovely accommodations at the Monterey Bay Inn with bay views and the post-water sports massage he received at the Monterey Plaza Hotel & Spa.

Its a Match: Guidelines to pairing food, wine for your Thanksgiving feast by Stacey Vreeken Publication: Santa Cruz Sentinel Date: November 2007 Client: Professional Culinary Institute Summary: Professional Culinary Institutes Master Sommelier, David Glancy presented a variety of food and wine pairings for the upcoming holiday season. The article highlights all topics that were covered in the food and wine pairing media event including the shoulds and shouldn'ts of the wine world. The detailed menu from the event was included as were pictures of Master Sommelier David Glancy, the facility, and the food and wine paired. Additionally, PCI's culinary, baking and wine programs are outlined for prospective students along with the cost of attending school, and the contact information for interested students.

Re-Energized Carmel Valley Ranch by Jessica Shambora Publication: Travel + Leisure Golf Date: September 2007 Client: Carmel Valley Ranch Summary: Carmel Valley Ranch was voted the most underrated golf course in the west and northwest region in a 2007 readers poll, and profiled as one of Travel + Leisure Golf's "World's Best Golf Resorts." The article highlights Carmel Valley Ranch's renovations, including the rebuilding of all 18 tees and greens and a modernized clubhouse. Room upgrades scheduled for completion in 2008 will feature flat-screen televisions, sleek bachelor kitchens, and earthy dcor.

One of Each, Two of Most Auto Mall Meets LSA by Lane Wallace Publication: Flying Date: September 2007 Client: Light Sport Airplanes West Summary: Flying magazine attended the grand opening of Light Sport Airplanes West, a new light sport aircraft (LSA) showroom in Salinas, California. Columnist Lane Wallace met owner and visionary Mike Fletcher, and test flew multiple planes with experienced pilot Sean Kelly. She was able to compare models and get a better feel and appreciation for the LSA category. The grand opening was attended by about 350 Bay Area pilots.

Local Accounting Firm Merges by Patrick O'Donnell Publication: The Weekend Pinnacle Date: August 10, 2007 Client: Bianchi, Kasavan & Pope, LLP Summary: This story announces the merger of Bianchi, Lorincz, Huey, Hudson & Co. and Kasavan & Pope, LLP, forming the new full-service accounting firm of Bianchi, Kasavan & Pope, LLP (BKP). BKP will offer a broad scope of business and financial expertise to the communities of the central coast of lower Santa Clara Valley, with offices in Monterey, Salinas, Hollister, and Morgan Hill. Collectively the newly merged firm's 60 highly experienced individuals, including 20 CPAs, will continue to offer time-tested industry knowledge and commitment to the communities they serve.

Carmel Valley Ranch Introduces the Areas First Condo-Hotel by Elliot Singer Publication: Carmel Magazine Date: Summer/Fall 2007 Client: Carmel Valley Ranch Summary: As the very first condo-hotel on the Monterey Peninsula, this story provides an overview of the amenities and pricing of the Retreat at Carmel Valley Ranch. Since May 2006, Carmel Valley Ranch has spent approximately $60 million to renovate the entire property, including the golf course, golf clubhouse and hotel rooms. The 144 condo-hotel units, designed by renowned designer, Peter Gumpel, are slated to be completed in mid-2008, but are currently available for purchase by private investors.

Take a Deep Breath and Invest by Brett Wilbur Publication: Carmel Magazine Date: Summer/Fall 2007 Client: Tom North, Senior Wealth Advisor & Senior Vice President, Merrill Lynch Summary: Growing up in a blended family of 20, Carmel native, Tom North grew up learning to fend for himself and received lessons in money management quite early in life. In 1968 his family's story was the inspiration for the motion picture, Yours, Mine and Ours. Having attended Maharishi International University, today North as a senior wealth advisor and senior vice president for Merrill Lynch, incorporates the practice of Transcendental Meditation into his profession, which he explains in the article, can take the emotion and fight or flight response out of financial decisions. North now offers monthly meetings for spiritually-oriented business people.

Flight of Information by Michael Chatfield Publication: Carmel Magazine Date: Summer/Fall 2007 Client: Light Sport Airplanes West Summary: Focusing on the recent decision by the FAA to create a level of flight training, that can be obtained in half the time as a regular Pilots license, this feature focuses on the newly created Sport Pilot license category and Mike Fletcher, Sr. founder of Light Sport Airplanes West (LSAW). Showcasing luxury aircraft available at LSAW for Sport Pilots, the comparison is made that for a little more than the price of a Ferrari, one can be zipping through the sky in no time.

Buy & Fly Today by Tal Newhart Publication: EAA Sport Pilot & Light-Sport Aircraft Date: August 2007 Client: Light Sport Airplanes West Summary: With the opening of the first and only Light Sport Airplane dealership in Northern California, the story focuses on the vision and drive of CEO, Mike Fletcher and his team during the grand opening event of their showroom, Light Sport Airplanes West (LSAW) in Salinas, California. Focusing on the dealerships great success in a rather short amount of time, the six-page feature piece notes that LSAW's market presence is continuing to grow, covering regions in the Western United States and beyond.

Renovations on the Monterey Peninsula by Hilary Howard & Staff Reports Publication: NCGA Golf Date: Summer 2007 Client: Carmel Valley Ranch Summary: Highlighting the accomplishments and signature style of renowned golf course designer, Gene Bates, the rejuvenation of Carmel Valley Ranch is featured. Originally designed by Pete Dye, the Ranch's course recently received a face-lift under the guidance of Bates. Additional features of the article include a brief overview of the renovation of the golf clubhouse, as well as its restaurant and conversion of resort guest suites to luxury condo-hotel residences.

Breast Reconstruction Know Your Options by David T. Morwood, MD, FACS Publication: Coastal Grower Date: Spring 2007 Client: David T. Morwood, MD, FACS Summary: This story highlights the DVD produced and hosted by Dr. David T. Morwood entitled Know Your Options: a Guide for the Woman with Breast Cancer, an informational video co-hosted by, local community activist and wife of actor Clint Eastwood, Dina Eastwood. The story goes in-depth on how the DVD explores the major issues in breast reconstruction. As a take-home resource, the DVD demystifies breast reconstruction and helps women understand that the diagnosis of breast cancer does not necessarily mean the loss of their breast.

Salinas Developer Left Dot-com Path for Boronda Meadows by Mary Duan Publication: The Silicon Valley / San Jose Business Journal Date: May 29, 2007 Client: NESTech Management Group, Inc. Summary: The story discusses the new development project, Boronda Meadows by Salinas, California based, NESTech Management Group, Inc., which will feature 175 detached homes, 122 town homes, 175,000 square feet of retail and office space and 40% affordable housing. Scheduled to break ground in 2009, the article also highlights NESTech CEO, Jeff Fortin, his previous experience and his role in the Boronda Meadows project.

California Creates Network of Marine Preserves Staff Report Publication: Chicago Tribune Date: May 20, 2007 Client: California Fisheries Coalition Summary: A story highlighting the debate over the new protected marine sanctuaries, which are compared to Theodore Roosevelts creation of national parks at sea, an initiative that will highly limit fishing in California's coastal waters, and may put several fisheries out of business.

New Light Sport Airplane Dealer Posed for Takeoff by Dave Nordstrand Publication: The Salinas Californian Date: April 26, 2007 Client: Light Sport Airplanes West Summary: An in-depth story announcing the new showroom for Light Sport Airplanes West, a class of two-seater aircrafts that are much easier to learn to fly than most. The story discusses the grand opening of the showroom in Salinas, California, where up to 200 pilots are expected to attend to test-fly the new aircrafts.

Industry Fears Net Loss from New Fishing Rules by Mary Duan Publication: The Silicon Valley / San Jose Business Journal Date: April 20, 2007 Client: California Fisheries Coalition Summary: This story discusses the controversy behind the Marine Life Protection Act program, an area of marine habitat that stretches from Pigeon Point, 50 miles south of San Francisco, to Point Conception at the Santa Barbara Channel. The article highlights organizations who feel the initiative was unnecessarily passed.

China Turns to Area for Teaching Help by Mary Duan Publication: The Silicon Valley / San Jose Business Journal Date: March 9, 2007 Client: China Education Resources Inc. Summary: A story discussing a visit to the Monterey Peninsula from members of the Chinese governments National Center for School Curriculum and Textbook Development and the privately held China Education Resources Inc. Additionally, the article focuses on the collaboration between China Education Resources Inc., Apple, Inc., and other strategic partners, as they launch the new online teacher training program (CERSP.com) to 16,000 primary and junior high school teachers in China in an effort to strengthen the educational system in China.

Chinese Educators Learn from Students by Clarissa Aljentera Publication: The Monterey County Herald Date: March 6, 2007 Client: China Education Resources Inc. Summary: A story that discusses a delegation visit to the new Chartwell School campus, by the Chinese Ministry of Education and the leadership of China Education Resources Inc., to learn how to better train Chinas teachers as the country transitions to a new method of educating its youth. Chartwell is a private, K-8 school for children with a wide range of language-related visual and auditory learning challenges.

Hidden Gems of Golf by John Maginnes Publication: United Hemispheres Date: March 2007 Client: Carmel Valley Ranch Summary: This in-flight magazine for United Airlines highlighted some of the best golf courses on the Monterey Peninsula. Among the featured courses throughout the Peninsula, the recently revitalized Carmel Valley Ranch Resort, designed by Pete Dye receives high marks.

The Inside Man by Ken Ottmar Publication: The Monterey County Herald, Swing Time AT&T Pebble Beach International Pro-Am Special Section Date: February 8, 2007 Client: Pasadera Country Club Summary: Recognized as one of the top five most influential people in the golf industry, this A story features, Pasadera Country Club managing partner and executive Vice President of Pebble Beach, Paul Spengler. An avid golfer who has played in 21 consecutive Crosby Golf Tournaments from 1964 1984, Spenglers accomplishments in the golf industry and success with fundraising for local charities are featured.

Marine Protected Areas to Be Considered for Central Northern California without Process Improvements Staff Report Publication: Pacific Grove Hometown Bulletin Date: January 3, 2007 Client: California Fisheries Coalition Summary: This story discusses a new network of Marine Protected Areas that will further implement the Marine Life Protection Act Initiative, and will be implemented in Central Northern California from Half Moon Bay to Point Arena near Mendocino. This article addresses the concerns of the California Fisheries Coalition toward the initiative.

Green Play: Carmel Valley Ranch's Redesigned Golf Course is Designed for the Modern Player by Brett Wilbur Publication: Carmel Magazine Date: Winter 2007 Client: Carmel Valley Ranch Summary: This story highlights the 1,700 acre golf course at Carmel Valley Ranch and discusses the recent multi-million dollar renovation that included a makeover for the golf clubhouse. The article features the golf course designer, Gene Bates, and his vision in the golf course restoration at Carmel Valley Ranch.

Cancer Options on DVD by Brittany Grayson Publication: The Monterey County Herald Date: November 6, 2006 Client: David T. Morwood, MD, FACS Summary: A story featuring the 2-hour DVD by Dr. Morwood, an informative video that assists victims of breast cancer in making challenging decisions. The story delves into Dr. Morwood's history with breast cancer reconstruction and the reasons behind his decision to create this informative DVD for women.

Revamped Carmel Valley Ranch Course Will Shine by Ken Ottmar Publication: The Monterey County Herald Date: December 26, 2006 Client: Carmel Valley Ranch Summary: An in-depth feature story and hole by hole analysis discussing the $5 million remodel of the Carmel Valley Ranch including the new premiere clubhouse, the 144-room resort, a complete revamping of the golf course and a logo makeover. In addition, the golf membership fees are introduced ranging from $5,000 to $30,000.

Is California Saving Fish or Picking on Fishermen? by Daniel B. Wood Publication: The Christian Science Monitor Date: December 12, 2006 Client: California Fisheries Coalition Summary: This story highlights the controversy of the Marine Life Protection Act Initiative and the concerns of the California Fisheries Coalition. Additionally, the article discusses attitudes and opinions of critics of the marine protection plan concerning over-fishing in California.

Harden Foundation: Up to the Challenge Restored Windmill Generates New Interest in Salinas Agricultural Past by Joe Grainger Publication: Coastal Grower Date: Fall 2006 Client: Harden Foundation Summary: A story that highlights the restoration of the historic wind engine that was placed on the roof of the historic mill building on the Harden Estate in the Salinas, California. The story focuses on a unique restoration project offering guests a window to the past.

Company Floats Offshore Desalination Plan by Kevin Howe Publication: The Monterey County Herald Date: October 12, 2006 Client: Water Standard Company Summary: In light of California's water shortage, this story highlights a proposal by Water Standard Company to a group of business and water agency leaders, proposing an environmentally sustainable offshore seawater conversion vessel desalination plan for Monterey County that would help mitigate impacts to marine life with the intake of seawater and a system for deterring plumes of brine and heated water emissions.

Ships Ahoy: Peninsula Water Officials Ponder Desal Plant at Sea by Tom Ragan Publication: Santa Cruz Sentinel Date: September 8, 2006 Client: Water Standard Company Summary: This story discusses a possible floating desalination plant on the Monterey Bay and Senior Vice President for the engineering firm PBS&J, Skip Griffins presentation to Monterey County Officials on how a desal plant at sea, built by Water Standard Company, may be able to convert as much as 20 million gallons of seawater a day. The concerns of environmentalists are raised and addressed in this article, as the plant would operate on biodiesel fuel and use screens with tiny silts where water is drawn to cause a minimal impact on marine life.

Poisoned Condors Prompt Suit by Kate Woods Publication: The Weekend Pinnacle Date: July 16, 2006 Client: Committee to Save Long Valley Summary: A story featuring a lawsuit filed by the Center for Biological Diversity against the California Fish and Game Commission for the rise in deaths of the California condor in association with the high levels of lead left in the carcasses of animals that have been shot with lead ammunition in San Benito County.

Old Windmill to Spin Again by Dave Nordstrand Publication: The Salinas Californian Date: July 27 28, 2006 Client: The Harden Foundation Summary: A feature story chronicling the life of a 116 year old wind engine, built in 1890, which has made its return to the Harden Foundation in the Salinas Valley after a two-year rejuvenation, which was featured on the History Channel.

A Mighty Windmill Returns to Salinas, California, Estate by Kim A. O'Connell Publication: Preservation Magazine Date: June 12, 2006 Client: Harden Foundation Summary:** A story featuring the reinstallation of a wind engine, built in 1892, on the Harden Estate. The story focuses on the history of the windmill and its new placement on the Harden Estate as a centerpiece for those interested in learning more about the agricultural history of the Salinas Valley.

Driven by Taste: A Passion for Heirloom Tomatoes by Gary Ibsen Publication: Coastal Grower Date: Summer 2006 Client: Gary Ibsen's Carmel Tomatofest Summary: This story discusses the founder of the Carmel TomatoFest, Gary Ibsen, who has been a local grower of over 500 varieties of certified organic heirloom tomatoes in California for more than 30 years.

A Day for Tomato Lovers to Savor by Julia Reynolds Publication: The Monterey County Herald Date: September 12, 2005 Client: Gary Ibsen's Carmel Tomatofest Summary: An article describing the 14th annual Carmel TomatoFest, a festival fundraiser which celebrates tomatoes from green to red by offering guests samples paired with food and wine, and benefits unusual and interesting charities.

Passion Fruit by Jonathan Reynolds Publication: Travel + Leisure Date: July 26, 2005 Client: Gary Ibsen's Carmel Tomatofest Summary: A story highlighting the travels of Jonathan Reynolds as he tries hundreds of tomatoes across the country. In addition, the Carmel Tomato Festival is discussed along with the life and intrigue of the heirloom tomato.

California Mushroom Farmer Makes Donation for Wetlands Education Center Staff Report Publication: Mushroom News Date: March 2005 Client: Fitz Fresh Summary: Highlighting the major lead donation by Patrick J. Fitz, President of Fitz Fresh, a mushroom farm in Watsonville, California, this story focuses on the new resource center built at a neighboring high school. The new Patrick J. Fitz Wetlands Educational Resource Center, a 2,300 square-foot center jointly funded by the Pajaro Valley Unified School District, the City of Watsonville and Watsonville Wetlands Watch is geared toward California Central Coast high school students and community members, offering opportunities to study the local wetlands ecosystem.

Toast the Coast at the Monterey Wine Festival: Americas Original Wine Festival April 28-30 Staff Report Publication: Vine Times Date: April 2005 Client: Monterey Wine Festival Summary: A story paying homage to Americas Original Wine Festival, and announcing the Monterey Wine Festival, which will feature 120 wineries from California, Oregon, Washington, Australia and New Zealand, world-renowned chefs, master sommeliers, wine writers and wine makers with more than 3,000 people tasting over 1,000 wines.

Looking Sideways by Brenda Moore Publication: The Monterey County Herald Date: April 24, 2005 Client: Monterey Wine Festival Summary: This story introduces Rex Pickett, author of the popular book and famed motion picture, Sideways, a feature speaker at the 2005 Monterey Wine Festival. The article discusses the plot of the novel by Rex Pickett compared to the theme of the movie, directed by Alexander Payne, their similarities and their differences.

A Balancing Act for Art Museums New Director by Lisa Crawford Watson Publication: The Monterey County Herald Date: March 15, 2005 Client: Monterey Museum of Art Summary: This story introduces E. Michael Whittington as the executive director of the Monterey Museum of Art. In addition, both Whittington's previous experience and his future vision for the Monterey Museum of Art are discussed.

Slough of Information by Laura Norton Publication: Watsonville Register Pajaronian Date: December 3, 2004 Client: Fitz Fresh Summary: A story highlighting the new Patrick J. Fitz Wetlands Educational Resource Center at Pajaro Valley High School in Watsonville, California. Lead donor, Patrick J. Fitz, of Fitz Fresh, is featured and talks about how this new addition to the school will allow the students, teachers and the community-at-large to become more involved with the wetlands located right out their backdoor. The story discusses the positive impact the schools new location will have on the students education and involvement with the wetlands by creating direct access from campus to the neighboring slough.

Things to do in Northern California Staff Report Publication: Sunset Date: July 2004 Client: Cannery Row Summary: This story discusses fun things to do in Northern California. Highlighted in the article is the Monterey Bay Aquarium, located on historic Cannery Row and their interactive programs that are geared toward the entire family.

Going Up by Anne Riley-Katz Publication: The Salinas Californian Date: March 5, 2004 Client: The Housing Authority of the County of Monterey Summary: A feature story discussing the plans for Tynan Village, a 172-unit affordable-housing complex and retail space to be constructed in Salinas, California on Front Street and Alisal Street. The article discusses the $27 million dollar projects scheduled timeline, the number of people waiting for low-income housing and the estimated cost of rent at the new complex.

Romantic Destinations Staff Report Publication: Romantic Destinations published by Southern Bride Date: Fall 2003 Clients: Cannery Row and Restaurants Central Summary: This story was featured in the Romantic Destinations edition of Southern Bride and discusses many of the romantic activities couples enjoy on Cannery Row. Several Cannery Row establishments are highlighted in this story including The Sardine Factory, Monterey Plaza Hotel & Spa, First Awakenings and The Culinary Center of Monterey.

Lights! Camera! Banking! Staff Report Publication: ABA Banking Journal Date: June 2003 Client: Monterey County Bank Summary: A story highlighting a new branch of the Monterey County Bank in Carmel-by-the-Sea, with an emphasis on the CEO, Charles Chrietzberg and his passion for movies, which is apparent as the story discusses the branch's most recent location in an old movie theater with a strong Hollywood theme.

Military to Get New Housing by Sylvia Moore Publication: The Monterey County Herald Date: August 29, 2002 Client: Clarke Pinnacle Summary: An article featuring the announcement for a new housing development for members of the military and their family on the former Fort Ord. The article discusses the proposal to build 2,023 homes and renovate 41, an idea brought to life through the partnership between the Army, Navy and a private entity called Clark Pinnacle Family Communities.

Peninsula Staff Report Publication: Resort Living Date: Premiere Issue 2002 Client: Monterra Summary: A story highlighting some of the peninsulas most incredible resorts all located in Pebble Beach, such as Cypress Point, Monterey Peninsula Country Club, the Lodge at Pebble Beach and the Inn at Spanish Bay. In addition, Monterra, a 1,700-acre development by brothers Basil and Roger Mills, is featured.

Monterey Peninsula Feature Section Staff Report Publication: Luxury Golf: Homes & Resorts Date: November/December 2001 Client: Canada Woods Summary: The article discusses home sites available for purchase in Canada Woods in Carmel, California. This story also highlights Quail Lodge Resort & Golf Club, an 850-acre resort that offers private memberships, and the adjacent Quail Meadows, the Golf Club at Quail Lodge, and Canada Woods, home of Clint Eastwood's Tehama Golf Club.


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