Marketing Communications

Marketing communications often weaves into a public relations plan to ensure consistent message delivery throughout all channels. Activities may include advertising and promotion, branding, the creation of printed marketing collateral, online marketing and direct marketing, primarily focused on positioning - and generating demand for - an organization's products and services. APR approaches marketing communications by first identifying an organization's objectives and defining its target audience, then communicating messages powerfully and simply with clean graphic design, expert copywriting and strategic paid media opportunities.

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