Client News
Through our expertise in media relations and the many relationships we have built, we have received media coverage for our clients in a variety of local, regional and national publications.
Publication: Off 68, by Dave Nordstrand
Date: Friday, October 28, 2011
Client: Shearwater Air
Summary: Shearwater Air is Monterey’s only private jet charter service. Highlighted in this Off 68 story with photos, Shearwater Air’s Bombardier Challenger 300 makes its debut as the definitive, super-midsize corporate jet with an established record of reliability. A well researched story, it includes details about the plane’s features, including the on-board Wi-Fi and the comfortable, well-appointed cabin. The story also details the convenience of jet charter service, such as not having to deal with baggage check or security lines. Shearwater Air makes flying an enjoyable, ...
Publication: California Country, Staff Writer
Date: Friday, July 1, 2011
Clients: Café Fina, Domenico's on the Wharf
Summary: Dominic Mercurio is highlighted in this feature story with photos. Part restaurant owner, farmer, duck hunter, almond grower, and all around good guy, Dominic Mercurio stays busy with two of the best restaurants on Fisherman’s Wharf in Monterey. Details of the farm fresh produce he grows on his San Joaquin Valley farm and the delicious recipes he whips up at Café Fina and Domenico’s on the Wharf was the basis behind this story. The farm provides a respite from the hectic pace of the food service industry and provides guests with the freshest ingredients for the ...
Testing for Drugs – Seaside Facility Convenient for Peninsulans
Publication: The Monterey County Herald
Date: Thursday, May 5, 2011
Client: Paragon Drug and Alcohol Testing
Summary: This front page article ran in the business section of the paper just after the opening of Paragon Drug and Alcohol Testing. The story included a picture of owner - entrepreneur, Ryan McGilloway in his Seaside drug testing facility and describes how Ryan came up with the idea to open Paragon. Details about the drug testing process are included in the article and information about the meticulous procedures he follows to provide quick, accurate results for his clients. The certification process and the types of drugs the facility test for are outlined in the story as well.
Local Author Featured On National Stroke Association StrokeSmart Magazine Cover
Publication: The Marina Gazette, Staff Writer
Date: Monday, February 7, 2011
Client: To Live or Die-A Stroke of Good Luck
Summary: Richard L. Burns, stroke survivor and now Author was featured as the cover story on StrokeSmart Magazine. The article in the Marina Gazette provided readers with information about Dick Burns, the StrokeSmart article, a glimpse into the book he wrote – Live or Die: A Stroke of Good Luck and some startling stroke statistics.
Monterey Fisherman's Wharf:
Publication: The Mom Reviews, by The Mom Jen
Date: Sunday, September 19, 2010
Clients: Café Fina, Domenico's on the Wharf
Summary: APR introduced Café Fina and Domenico's on the Wharf to a local blogger and invited her to experience an evening on the Wharf. The Mom Jen wrote a review on the tried-and-true experience at both restaurants. In the review, The Mom Jen provides detailed information about the visit, including photos. The experience included several courses split between both restaurants and provided information on the décor and impeccable service received at each restaurant.
Dominic Mercurio Began Working on Old Fishermans Wharf at Age 10
Publication: The Carmel Pine Cone, by Margot Petit Nichols
Date: Friday, September 17, 2010
Clients: Café Fina, Domenico's on the Wharf
Summary: In September the Carmel Pine Cone food writer featured a chef profile and picture of Executive Chef Dominic Mercurio. This full page article detailed Dominic's heritage, including how he was introduced to the restaurant business as a child, and provided information about the menu and food served at the restaurant. The article provided details about the fruits and vegetables grown on his 300-acre farm in the Central Valley and used in the recipes at the restaurant and information about the seafood from Alaska. Special insight was given about Dominic's relationship with John Madden and the banquet he organized and prepared for over 500 guests when Madden was inducted into the Football Hall of Fame.
A Life's Bounty from the Sea
Publication: The Monterey County Herald, by Lisa Crawford Watson
Date: Thursday, July 22, 2010
Clients: Café Fina, Domenico's on the Wharf
Summary: This in depth article detailed information on long time Monterey Wharf restaurants Café Fina and Domenico's on the Wharf. The story starts by providing readers with Monterey native and restaurant owner Dominic Mercurio's background, some history behind his love of the Wharf, and his fishing and restaurant experience leading up to the opening of Café Fina in 1988. It goes into the food and atmosphere he's created at the restaurant, including produce used that he grows on his own farm and fresh seafood served fresh from the Alaska sea. The story finishes with information on Domenico's on the Wharf, the restaurant, and a very special educational program for kids Dominic started called Squid Kids, where he invites school children to the Wharf to learn about fishing.
Stroke Illuminates Writer's Purpose
Publication: The Monterey County Herald, by Dennis Taylor
Date: Monday, May 17, 2010
Client: To Live or Die-A Stroke of Good Luck
Summary: APR approached Dennis Taylor at the Monterey County Herald with a fascinating story about an amazing man who suffered a cerebral hemorrhage at the age of 38 and despite the prognosis by doctors that he would not survive, survived. Dick Burns was inspired to spread his message of hope and recovery by authoring the book Live or Die: A Stroke of Good Luck. The article gives a glimpse of Dick's life just before and soon after his stroke and shares memories from his children on the long process of recovery. Dick shares his purpose for writing the book as he hopes to inspire others through the recovery process.
Mirror Maze & Lazer Challenge Opens on Cannery Row
Publication: CTTC What's New
Date: Spring 2010
Client: Cannery Row Company
Summary: The California Travel & Tourism Commission featured the Cannery Row Mirror Maze in the 2010 Spring edition of What's New In California. The brief provided California visitors with detailed information about the 1,500 square foot, high-tech attraction that lets visitors escape into a secretive world under the piers filled with games, prizes and fun for families, individuals and groups.
Orchid Acumen
Publication: San Jose Mercury News, by John Boudreau
Date: Saturday, January 2, 2010
Client: Rocket Farms
Summary: APR approached John Boudreau about rocket farms in 2009. John had plans to visit Taiwan and do a series of pieces on products from Taiwan that tie back to our area. After John learned of the Rocket Farm's phalaenopsis orchid history and tie to Taiwan, he chose to feature the orchids in this front page story. In his story, he talks about the orchids that are grown in Taiwan and shipped to Rocket Farms in California where the cool coastal climate is well suited for the blooming of the orchids. Marc Clark, Rocket Farms Executive Vice President is a regular visitor to Taiwan and talks in the article about the cross bleeding process and the revolutionary shipping process developed that allowed Rocket Farms to be one of the first growers in the US to order large quantities of phalaenopsis orchids from Taiwan.
Ausonio, Inc. Still Hammering Away After 50 Years
Publication: California Constructor, Staff Writer
Date: Tuesday, December 1, 2009
Client: Ausonio Incorporated
Summary: This full page article outlined the history of the family company and highlighted significant landmark projects that over the year earned Ausonio Inc. the respect and recognition throughout the Central Coast of California as the leader in design, build and LEED certification construction. Included are the many community organizations the company has supported and the numerous awards and recognition the company has received, which demonstrates their dedication to being a community partner and neighbor and their commitment to serving and helping the local communities throughout the Central Coast.
Whoville Gingerbread House in Santa Cruz
Publication: KION 46
Date: Wednesday, November 25, 2009
Client: Chaminade Resort & Spa
Summary: Between November 25 and Christmas Day Whoville comes alive at Chaminade Resort and Spa. This in depth coverage showcases the village created by eight chefs, with a limitless imagination. It took 300 pounds of sugar, 20 pounds of fondant, 100 pounds of rice krispies, 50 pounds of marshmallows and includes the personalities of the mean ol' Grinch, his dog Max, Little Suzie Whoville and the rest of the Whoville gang.
Ausonio Celebrates 50 Years
Publication: The Salinas Californian, by Mike Hornick
Date: Friday, October 30, 2009
Client: Ausonio Incorporated
Summary: Ausonio Construction is a Castroville firm that has created several landmarks throughout Monterey County. Recently celebrating 50 years in business, this article focused on the family history and the many significant projects the firm has completed over the years. The firm continues to be the leader in LEED certified projects and sustainability is imbedded into the company culture now and recently opened a second office in Santa Cruz. Included in the article were names of the many elected officials who were among the guests that attended the 50th anniversary celebration.
Official Vegetable of Monterey County and Asilomar's Got the Recipe
Publication: Cedar Street Times, by Betsy Slinkard
Date: Friday, October 30, 2009
Client: Asilomar State Park and Conference Grounds
Summary: APR coordinated the media relations for the welcoming ceremony, which introduced the new concessionaire for the Asilomar Conference Grounds, ARAMARK to the community. We secured several stories including this full page feature in the Cedar Street Times. The article focused on the local products and foods served at the event, and included a profile piece on the new corporate executive chef, Brian Stapleton. Photos of the food and chef, two recipes for the artichoke dishes served at the event and facts and information on artichokes were included in the article.
New Cell Phone Alerts Could Be Life Saver
Publication: KSBW Action News 8
Date: Wednesday, October 28, 2009
Client: Alert Monterey County
Summary: The Alert Monterey County campaign kick off started with a press conference on October 28, 2009. Several local media outlets covered this story, including KSBW TV. The in depth, live coverage focused on the new emergency warning system that went into effect on the Central Coast to alerts Monterey County residents on their cell phone about dangerous situations or disasters. With many people no longer having home phones, it is necessary for people to register their cell phones through the AlertMontereyCounty.org website, which was also launched that day.
No Longer Just a Hothouse Delicacy, Orchids Step Out
Publication: The Sacramento Bee, by Debbie Arrington
Date: Saturday, October 24, 2009
Client: Rocket Farms
Summary: This front page story featured information on how to care for orchids, including watering information researchers at UC Davis found when doing a scientific study on phalaenopsis orchids, a study commissioned by Rocket Farms. Also included were statistics on the increase in orchid sales and the affordability of the plants helping to spur sales and brighten and dress up millions of homes last year. Photos of Rocket Farms Orchids were included in the article and a link to a video to learn growing tips from Rocket Farms was included on the Sacbee website.
Local Company Builds Lasers for Military Use
Publication: The Monterey County Herald, by Lane Wallace
Date: Friday, October 16, 2009
Client: Laser Devices, Inc.
Summary: This front page story on the business section focused on a local business in Monterey that in the midst of a recession still continues to grow by leaps and bounds. Laser Devices recently purchased a building off of Garden Road and celebrated their 30th anniversary. The owner, Heinz Thummel, has spent more than 40 years developing lasers and perfecting this technology, and holds several patents for the devices they produce. The devices are used by soldiers in the field, sold to countries that are friendly to the U.S. and used by law enforcement agencies.
Tiny Patients Get Big Care
Publication: The Salinas Californian, by Leslie Griffy
Date: Thursday, July 30, 2009
Client: Natividad Medical Center
Summary: This story focused on the successful Natividad Medical Center's neonatal intensive-care unit. In 2006 the Natividad Medical Center earned its provisional Level III status, which allows doctors to work with smaller and sicker infants. The infant intensive-care unit flourishes today, as the center was able to weather the challenges of the hospital turn around and continues to provide care for these tiny patients. The center is run under the guidance of supervisor Joan Linneman as the doctors work around-the-clock to care for the premature and very sick infants.
Whole Foods Market Opens Store
Publication: Watsonville Register Pajaronian, Staff Reporter
Date: Tuesday, March 24, 2009
Client: Whole Foods
Summary: This front page article announced the opening of the Whole Foods in Santa Cruz. Each Whole Foods is unique and offers products that are selected and offered specifically for each store. The Santa Cruz location is no different. In addition to the opening, this article focused on the more than 130 locally grown products from a number of Watsonville companies. APR secured stories about the store opening on the front page of the Santa Cruz Sentinel, KION and KSBW, the San Jose Mercury News, Metro Santa Cruz covered the story as well.
Ocean Honda Opens Up Shop in New 42,000-Square-Foot Home
Publication: The Santa Cruz Sentinel, by Ramona Turner
Date: Wednesday, March 18, 2009
Client: Ocean Honda
Summary: Ocean Honda moved from the Capitola Auto Mall to a brand new location on Soquel Drive. This front page story was a result of our pitch to the Santa Cruz Sentinel and focused on the new location, complete with green building concepts, a 28 bay service department, and the grand opening party. In addition to this story, in depth coverage and video footage ran on KSBW the day of the opening and was also a result of APR's media relations efforts.
Manning, Griffey Jr. Coming to AT&T
Publication: The Monterey County Herald, by Jerry Stewart
Date: Wednesday, January 21, 2009
Client: Cannery Row Company
Summary: A press release was sent out with information for the shuttle that will be stopping at Cannery Row, Fisherman's Wharf and Downtown Monterey during the AT&T Pebble Beach National Pro-Am. The information was perfectly positioned in an in depth article in the sports section that talked about the field for the upcoming AT&T as well as recent additions to the Quail Lodge Resort and Golf Club team and results of the Tehama Golf Club-Pro tournament.
Salinas Sees Boronda Meadows as a Boon
Publication: The Salinas Californian, by Jack Foley
Date: Monday, January 12, 2009
Client: Nestech Management
Summary: This story explains the benefits the City of Salinas will gain from Nestech's development, Boronda Meadows. It also writes on the status of the development and the project team. The article includes two colored pictures of the Boronda Meadows development to be built in Salinas.
In New President, MIIS Also Gets an Economist
Publication: The Monterey County Herald, by Kevin Howe
Date: Thursday, January 8, 2009
Client: Monterey Institute of International Studies
Summary: This article introduces MIIS' new president, Sunder Ramaswamy. It provides a brief overview of his expert opinion on the current economic situation and then goes on to explain the relationship between Middlebury University, MIIS and Ramaswamy's role in the merger of the two schools.
Santana Ranch Vision Shared with Public
Publication: The Weekend Pinnacle, by Melissa Flores
Date: Friday, December 19, 2008
Client: Santana Ranch
Summary: This front page story provides an overview of the proposed Santana Ranch master community. It discusses the community meetings that were held, the resulting opinions of the community and the status of the project. The article also includes two large pictures and a site map.
Holiday Party Brightens a Rainy Day
Publication: The Santa Cruz Sentinel, by Alia Wilson
Date: Monday, December 15, 2008
Client: Chaminade Resort & Spa
Summary: The resort's Cultural Committee held a special holiday party for 30 members of the Boys & Girls Club just before Christmas. The article outlines the details of the party, which included stocking and cookie decorating, pictures with Santa Claus and a special viewing of the the movie Polar Express. Presents the resort collected at their toy drive were distributed to the children and a check for $375 was also presented to the club.
Substance Abuse Can Hide
Publication: The Monterey County Herald, by Jim Johnson
Date: Thursday, November 20, 2008
Client: Natividad Medical Center
Summary: The Substance Abuse and Mental Health Services Administration awarded a grant to the Natividad Medical Center to develop and implement a substance abuse training program for the hospital's resident physicians and other community health care providers to identify and help patients at risk for developing health problems related to substance abuse. The program does not focus on patients who are chronic alcoholics but rather those who hold down full time jobs, stay out of trouble but are at risk for developing health problems related to substance abuse from binge drinking or prescription medication abuse. The article focused on the grant they received to develop this program and the importance of early diagnosis.
Natividad ER Cuts Wait Time
Publication: The Salinas Californian, Staff Report
Date: Sunday, November 2, 2008
Client: Natividad Medical Center
Summary: APR distributed a press release regarding the change in wait time at the Natividad Medical Center, which resulted in this article. Over the past year the hospital has implemented changes in the Emergency Room that have decreased the wait time for patients from three hours to an average of 33 minutes. The story included information about the distinguished performance award they received from the California Emergency Physicians Medical Group for the hospitals dramatic improvements in Emergency Room operations.
Panel Analyzes Candidates
Publication: The Salinas Californian, by Dawn Withers
Date: Friday, October 31, 2008
Client: Monterey Institute of International Studies
Summary: Four experts from the Monterey Institute of International Studies participated in a panel discussion and broke down the economic, social and policy differences between candidates Obama and McCain. The lone republican on the panel got the most attention, fielding the bulk of the questions during the MIIS event.
Natividad Starts Its Own Literacy Program
Publication: The Salinas Californian, by Maria Ines Zamudio
Date: Wednesday, September 24, 2008
Client: Natividad Medical Center
Summary: In an effort to improve the well being of patients at Natividad Medical Center outside the hospital the Natividad Medical Foundation launched a new hospital wide literacy program – "Natividad Reads!". The article included information about how the program got started, details about the program, county and hospital literacy rate statistics. It also discussed the importance of reading and the hospitals involvement in helping to improve literacy through this campaign. Contact information was included for those interested in helping to support the campaign.
Out of the Shadows
Publication: The Santa Cruz Sentinel, by Jennifer Squires
Date: Thursday, September 18, 2008
Client: Mac & Ava Motion Pictures
Summary: Boyhood Shadows: "I swore I'd Never Tell" is a documentary film produced by Terri DeBono and Steve Rosen of Mac & Ava Motion Pictures. This groundbreaking documentary sheds light on just how common male childhood sexual abuse is, the secret these children hang on to - most often into their adult life, and the emotional carnage the abuse leaves behind. The three in depth articles published focused on this powerful film that documents several survivors of male sexual abuse and the premiere benefit screening of the film that was to be held on September 22, 2008, which benefited the Monterey County Rape Crisis Center.
Checking Out
Publication: The Monterey County Herald, by Marie Vasari
Date: Tuesday, September 9, 2008
Client: Portola Hotel & Spa at Monterey Bay
Summary: This feature article highlights Robert DeVoe's career as he approaches his last days before retiring at General Manager of the Portola Hotel and Spa. It discusses his 15 years at the hotel, the changes that have taken place during his tenure and includes DeVoe's comments on his experiences.
A MIIS Opportunity – The Herald's View Opinion Page
Publication: The Monterey County Herald
Date: Sunday, August 31, 2008
Client: Monterey Institute of International Studies
Summary: The Ladies Professional Golf Association announced that they would require that the players on the women's tour know how to speak English. This announcement stirred up quite a bit of discussion in the golf community. The Monterey Institute of International Studies offered to work with the LPGA to design a custom language-learning program to teach English and would also have a special curriculum that would include the analysis of golf match videos and an emphasis on the vocabulary of golf. The Herald wrote a positive opinion piece about the MIIS offer, stating what better school is there to offer such a program and what better location than Pebble Beach – a partnership made in golf heaven.
Race Nights on Cannery Row
Publication: Monterey County Weekly, Monterey County Weekly staff
Date: July 17 - 23, 2008
Client: Cannery Row Company
Summary: Race Nights on the Row is an annual tradition that coincides with the MotoGP races at the Madza Laguna Seca Raceway. This two-night block party on Cannery Row was chosen as a Monterey County Weekly "Hot Pick." Race Nights on the Row features vintage and custom motorcycles, live entertainment, food and, as this article mentions, the Budweiser Clydesdale horses.
Cooking up a hot career
Publication: Silicon Valley / San Jose Business Journal, by Jolene Thyme
Date: June 2008
Client: Professional Culinary Institute
Summary: Keriann Von Raesfeld is interviewed in this in-depth feature storyabout what it's like to be a young, award-winning culinary student. She discusses her two most recent victories, the National Young Chef Rotisseurs and the Best Young Cook in the World. Von Raesfeld also talks about the reality of being a chef - that it's not all glamour and fun; it's long hours and hard work. The article also goes into detail about the Professional Culinary Institute at which Von Rasefeld is a student.
Campbell culinary institute graduate named Best Young Cook in the World
Publication: The Campbell Reporter, by Chris Vongsarath
Date: Tuesday, May 27, 2008
Client: Professional Culinary Institute
Summary: Keriann Von-Raesfeld is interviewed for a recent culinary competition win that took place in Dubai, awarding her the title, Best Young Cook in the World. She discusses the competition in Dubai, her award-winning menu, what its like to be a woman proving herself in a male-dominant industry and her upcoming international competition in Paris, France. Her team coach, Chef Randy Torres discusses Keriann's strengths that won her the competition in Dubai.
Culinary school is hot after students big win
Publication: Silicon Valley / San Jose Business Journal, by Cathy Weselby
Date: Friday, May 23, 2008
Client: Professional Culinary Institute
Summary: This article discusses Keriann Von-Raesfelds title, Best Young Cook in the World, as well as her award winning menu in Dubai that won her the prestigious title. Her coach, Chef Randy Torres also talks about Keriann's intense training to prepare for the international competition in Dubai, and what it means to have won this competition. The article also mentions PCI's Culinary Arts and Baking and Pastry Arts programs and the cost to attend.
Monterey Bromance on the Coast
Publication: Instinct Magazine, by Tyler Steele
Date: May 2008
Client: Cannery Row Company
Summary: This feature story describes a weekend visit to Monterey and Cannery Row by two best friends from college who enjoy their stay in an ocean view room at Monterey Plaza Hotel and Spa. The story discusses the variety of activities offered to them by their hotel including a guided hike, bike rentals along the coast, and the Monterey Bay Aquarium. During their weekend trip they partake in a two hour guided kayaking tour from Adventures by the Sea, browse the shops and galleries along Cannery Row, purchase a framed Mickey Mantle photo at the Mark Reuben Gallery, sample and purchase wines from A Taste of Monterey, receive an Elemental Massage at Vista Blue Spa at Monterey Plaza, dine at Willy's Smokehouse and sip martinis at the Sardine Factory.
Monterey Bay Inn emphasizes tranquility
Publication: Contra Costa Times, by Ann Tatko-Peterson
Date: Sunday, April 13, 2008
Client: Cannery Row Company
Summary: The author describes her relaxing stay at the Monterey Bay Inn, located on Cannery Row near San Carlos Beach, within walking distance to shops, restaurants, and the Monterey Bay Aquarium. The author describes her room at the Monterey Bay Inn, which featured a private balcony overlooking the bay, plush king feather bed, small sitting area, a large bathroom, and a DVD player.
Down in Monterey
Publication: San Jose Mercury News, by Ann Tatko-Peterson and Laurie Daniel
Date: Sunday, April 13, 2008
Client: Cannery Row Company
Summary: These two articles profile two of Cannery Rows highlights the Monterey Bay Aquarium and wine tasting. The article on the Monterey Bay Aquarium by Tatko-Peterson describes the expansion of the Splash Zone for kids, which is now 14,000 square feet and contains 45 exhibits along with interactive games. Daniels article describes several of the tasting rooms on Cannery Row within walking distance of the Aquarium as well as tasting rooms in Carmel.
Cannery Row a blend of subcultures with varied appeal
Publication: The Chicago Tribune, by Ann Tatko-Peterson
Date: Friday, April 11, 2008
Client: Cannery Row Company
Summary: This article describes the reporters visit to Cannery Row, discovering that it offers a rare blend of subcultures that makes it a place for everyone, looking beyond John Steinbeck's description in his novel, Cannery Row and the Monterey Bay Aquarium. During her visit she views the Monterey Bay sanctuary and various sea life, strolls along San Carlos Beach and the Coast Guard Pier, and kayaks in the Monterey Bay where she spots sea lions and sea otters.
Could coffee blends bring new wave of Surf City rivalry?
Publication: The Orange County Register, by Cindy Carcamo
Date: Thursday, April 3, 2008
Client: Surf City Coffee Company, Inc.
Summary: This article announces the new Nor-Cal and So-Cal coffee blends offered by Surf City Coffee, a Santa Cruz County-based coffee manufacturer, and gives a playful twist to the long-standing rivalry between two California cities. Surf City Coffee owner, Dany McCourt offers the new blends to celebrate the recent settlement over the long-standing dispute between a Santa Cruz shop owner in Northern California, and Southern California's Huntington Beach Conference and Visitors Bureau over the rightful owner to the title "Surf City USA."
Pressure Cooking
Publication: The Wave Magazine, by Damon Orion
Date: February 27-March 11, 2008
Client: Professional Culinary Institute
Summary: This story discusses the two ACF-sponsored competitions Keriann Von-Raesfeld won in February: the hot foods category of the California State Championship in Campbell and a national, invite-only competition in Chicago. Keriann's achievement in Chicago qualified her to compete for the world title, Best Young Cook in the World, in Dubai. Keriann discusses her experience in the competitions, focusing on her upcoming competition in Dubai.
PCI poised for growth with sommelier program, high-tech facilities
Publication: Nations Restaurant News, by Lisa Jennings
Date: Monday, February 18, 2008
Client: Professional Culinary Institute
Summary: This article highlights the Professional Culinary Institutes hospitality management, culinary arts, baking and a certified sommelier programs.
Women are changing the culinary landscape
Publication: The Campbell Reporter, by Cathy Weselby
Date: Friday, February 1, 2008
Client: Professional Culinary Institute
Summary: This article profiles award-winning PCI graduate Keriann Von Raesfeld's training for culinary competitions through her courses at the Professional Culinary Institute in Campbell, California and through practice drills with her coach and PCI professor, Chef Randy Torres. The article mentions her recent win in the hot-meal competition sponsored by the American Culinary Federation in Chicago, and that she will represent the United States in Dubai, competing for the title of Best Young Cook in the World.
Down by old Monterey Bay
Publication: Bay Area Reporter, by Roberto Friedman
Date: November 2007
Client: Cannery Row Company
Summary: A light-hearted and fun article highlighting the kayaking adventures the author, Roberto Friedman, experienced during a familiarization tour of Cannery Row. His anecdotes include falling out of his kayak into the cold sea; paddling by a variety of marine creatures including seals, sea lions, otters and pelicans; and riding the surf in to shore. Additionally, the author discusses the tasty surf n turf and wines he tasted on his trip, his lovely accommodations at the Monterey Bay Inn with bay views and the post-water sports massage he received at the Monterey Plaza Hotel & Spa.
Its a Match: Guidelines to pairing food, wine for your Thanksgiving feast
Publication: The Santa Cruz Sentinel
Date: November 2007
Client: Professional Culinary Institute
Summary: Professional Culinary Institutes Master Sommelier, David Glancy presented a variety of food and wine pairings for the upcoming holiday season. The article highlights all topics that were covered in the food and wine pairing media event including the shoulds and shouldn'ts of the wine world. The detailed menu from the event was included as were pictures of Master Sommelier David Glancy, the facility, and the food and wine paired. Additionally, PCI's culinary, baking and wine programs are outlined for prospective students along with the cost of attending school, and the contact information for interested students.
Carmel Valley Ranch Introduces the Areas First Condo-Hotel
Publication: Carmel Magazine, by Elliot Singer
Date: Summer/Fall 2007
Client: Carmel Valley Ranch
Summary: As the very first condo-hotel on the Monterey Peninsula, this story provides an overview of the amenities and pricing of the Retreat at Carmel Valley Ranch. Since May 2006, Carmel Valley Ranch has spent approximately $60 million to renovate the entire property, including the golf course, golf clubhouse and hotel rooms. The 144 condo-hotel units, designed by renowned designer, Peter Gumpel, are slated to be completed in mid-2008, but are currently available for purchase by private investors.
Renovations on the Monterey Peninsula
Publication: NCGA Golf, by Hilary Howard
Date: Summer 2007
Client: Carmel Valley Ranch
Summary: Highlighting the accomplishments and signature style of renowned golf course designer, Gene Bates, the rejuvenation of Carmel Valley Ranch is featured. Originally designed by Pete Dye, the Ranch's course recently received a face-lift under the guidance of Bates. Additional features of the article include a brief overview of the renovation of the golf clubhouse, as well as its restaurant and conversion of resort guest suites to luxury condo-hotel residences.
Salinas Developer Left Dot-com Path for Boronda Meadows
Publication: Silicon Valley / San Jose Business Journal, by Mary Duan
Date: Tuesday, May 29, 2007
Client: Nestech Management
Summary: The story discusses the new development project, Boronda Meadows by Salinas, California based, NESTech Management Group, Inc., which will feature 175 detached homes, 122 town homes, 175,000 square feet of retail and office space and 40% affordable housing. Scheduled to break ground in 2009, the article also highlights NESTech CEO, Jeff Fortin, his previous experience and his role in the Boronda Meadows project.
Breast Reconstruction Know Your Options
Publication: Coastal Grower, by David T. Morwood, MD, FACS
Date: Spring 2007
Client: Dr. David T. Morwood
Summary: This story highlights the DVD produced and hosted by Dr. David T. Morwood entitled Know Your Options: a Guide for the Woman with Breast Cancer, an informational video co-hosted by, local community activist and wife of actor Clint Eastwood, Dina Eastwood. The story goes in-depth on how the DVD explores the major issues in breast reconstruction. As a take-home resource, the DVD demystifies breast reconstruction and helps women understand that the diagnosis of breast cancer does not necessarily mean the loss of their breast.
California Creates Network of Marine Preserves
Publication: The Chicago Tribune, Staff Report
Date: Sunday, May 20, 2007
Client: California Fisheries Coalition
Summary: A story highlighting the debate over the new protected marine sanctuaries, which are compared to Theodore Roosevelts creation of national parks at sea, an initiative that will highly limit fishing in California's coastal waters, and may put several fisheries out of business.
Industry Fears Net Loss from New Fishing Rules
Publication: Silicon Valley / San Jose Business Journal, by Mary Duan
Date: Friday, April 20, 2007
Client: California Fisheries Coalition
Summary: This story discusses the controversy behind the Marine Life Protection Act program, an area of marine habitat that stretches from Pigeon Point, 50 miles south of San Francisco, to Point Conception at the Santa Barbara Channel. The article highlights organizations who feel the initiative was unnecessarily passed.
China Turns to Area for Teaching Help
Publication: Silicon Valley / San Jose Business Journal, by Mary Duan
Date: Friday, March 9, 2007
Client: China Education Resources Inc.
Summary: A story discussing a visit to the Monterey Peninsula from members of the Chinese governments National Center for School Curriculum and Textbook Development and the privately held China Education Resources Inc. Additionally, the article focuses on the collaboration between China Education Resources Inc., Apple, Inc., and other strategic partners, as they launch the new online teacher training program (CERSP.com) to 16,000 primary and junior high school teachers in China in an effort to strengthen the educational system in China.
Hidden Gems of Golf
Publication: United Hemispheres, by John Maginnes
Date: March 2007
Client: Carmel Valley Ranch
Summary: This in-flight magazine for United Airlines highlighted some of the best golf courses on the Monterey Peninsula. Among the featured courses throughout the Peninsula, the recently revitalized Carmel Valley Ranch Resort, designed by Pete Dye receives high marks.
Re-Energized Carmel Valley Ranch
Publication: Travel + Leisure Golf, by Jessica Shambora
Date: September 2007
Client: Carmel Valley Ranch
Summary: Carmel Valley Ranch was voted the most underrated golf course in the west and northwest region in a 2007 readers poll, and profiled as one of Travel + Leisure Golf's "World's Best Golf Resorts." The article highlights Carmel Valley Ranch's renovations, including the rebuilding of all 18 tees and greens and a modernized clubhouse. Room upgrades scheduled for completion in 2008 will feature flat-screen televisions, sleek bachelor kitchens, and earthy dcor.
The Inside Man
Swing Time AT&T Pebble Beach International Pro-Am Special Section
Publication: The Monterey County Herald, by Ken Ottmar
Date: Thursday, February 8, 2007
Client: Pasadera Country Club
Summary: Recognized as one of the top five most influential people in the golf industry, this A story features, Pasadera Country Club managing partner and executive Vice President of Pebble Beach, Paul Spengler. An avid golfer who has played in 21 consecutive Crosby Golf Tournaments from 1964 1984, Spenglers accomplishments in the golf industry and success with fundraising for local charities are featured.
Marine Protected Areas to Be Considered for Central Northern California without Process Improvements
Publication: Pacific Grove Hometown Bulletin, Staff Report
Date: Wednesday, January 3, 2007
Client: California Fisheries Coalition
Summary: This story discusses a new network of Marine Protected Areas that will further implement the Marine Life Protection Act Initiative, and will be implemented in Central Northern California from Half Moon Bay to Point Arena near Mendocino. This article addresses the concerns of the California Fisheries Coalition toward the initiative.
Green Play: Carmel Valley Ranch's Redesigned Golf Course is Designed for the Modern Player
Publication: Carmel Magazine, by Brett Wilbur
Date: Winter 2007
Client: Carmel Valley Ranch
Summary: This story highlights the 1,700 acre golf course at Carmel Valley Ranch and discusses the recent multi-million dollar renovation that included a makeover for the golf clubhouse. The article features the golf course designer, Gene Bates, and his vision in the golf course restoration at Carmel Valley Ranch.
Revamped Carmel Valley Ranch Course Will Shine
Publication: The Monterey County Herald, by Ken Ottmar
Date: Tuesday, December 26, 2006
Client: Carmel Valley Ranch
Summary: An in-depth feature story and hole by hole analysis discussing the $5 million remodel of the Carmel Valley Ranch including the new premiere clubhouse, the 144-room resort, a complete revamping of the golf course and a logo makeover. In addition, the golf membership fees are introduced ranging from $5,000 to $30,000.
Is California Saving Fish or Picking on Fishermen?
Publication: The Christian Science Monitor, by Daniel B. Wood
Date: Tuesday, December 12, 2006
Client: California Fisheries Coalition
Summary: This story highlights the controversy of the Marine Life Protection Act Initiative and the concerns of the California Fisheries Coalition. Additionally, the article discusses attitudes and opinions of critics of the marine protection plan concerning over-fishing in California.
Cancer Options on DVD
Publication: The Monterey County Herald, by Brittany Grayson
Date: Monday, November 6, 2006
Client: Dr. David T. Morwood
Summary: story featuring the 2-hour DVD by Dr. Morwood, an informative video that assists victims of breast cancer in making challenging decisions. The story delves into Dr. Morwood's history with breast cancer reconstruction and the reasons behind his decision to create this informative DVD for women.
Company Floats Offshore Desalination Plan
Publication: The Monterey County Herald, by Kevin Howe
Date: Thursday, October 12, 2006
Client: Water Standard Company
Summary: In light of California's water shortage, this story highlights a proposal by Water Standard Company to a group of business and water agency leaders, proposing an environmentally sustainable offshore seawater conversion vessel desalination plan for Monterey County that would help mitigate impacts to marine life with the intake of seawater and a system for deterring plumes of brine and heated water emissions.
Ships Ahoy: Peninsula Water Officials Ponder Desal Plant at Sea
Publication: The Santa Cruz Sentinel, by Tom Ragan
Date: Friday, September 8, 2006
Client: Water Standard Company
Summary: This story discusses a possible floating desalination plant on the Monterey Bay and Senior Vice President for the engineering firm PBS&J, Skip Griffins presentation to Monterey County Officials on how a desal plant at sea, built by Water Standard Company, may be able to convert as much as 20 million gallons of seawater a day. The concerns of environmentalists are raised and addressed in this article, as the plant would operate on biodiesel fuel and use screens with tiny silts where water is drawn to cause a minimal impact on marine life.
Harden Foundation: Up to the Challenge
Restored Windmill Generates New Interest in Salinas Agricultural Past
Publication: Coastal Grower, by Joe Grainger
Date: Fall 2006
Client: The Harden Foundation
Summary: A story that highlights the restoration of the historic wind engine that was placed on the roof of the historic mill building on the Harden Estate in the Salinas, California. The story focuses on a unique restoration project offering guests a window to the past.
Old Windmill to Spin Again
Publication: The Salinas Californian, by Dave Nordstrand
Date: July 27-28, 2006
Client: The Harden Foundation
Summary: A feature story chronicling the life of a 116 year old wind engine, built in 1890, which has made its return to the Harden Foundation in the Salinas Valley after a two-year rejuvenation, which was featured on the History Channel.
A Mighty Windmill Returns to Salinas, California, Estate
Publication: Preservation Magazine, by Kim A. O'Connell
Date: Monday, June 12, 2006
Client: The Harden Foundation
Summary: A story featuring the reinstallation of a wind engine, built in 1892, on the Harden Estate. The story focuses on the history of the windmill and its new placement on the Harden Estate as a centerpiece for those interested in learning more about the agricultural history of the Salinas Valley.
Driven by Taste: A Passion for Heirloom Tomatoes
Publication: Coastal Grower, by Gary Ibsen
Date: Summer 2006
Client: TomatoFest
Summary: This story discusses the founder of the Carmel TomatoFest, Gary Ibsen, who has been a local grower of over 500 varieties of certified organic heirloom tomatoes in California for more than 30 years.
A Day for Tomato Lovers to Savor
Publication: The Monterey County Herald, by Julia Reynolds
Date: Monday, September 12, 2005
Client: TomatoFest
Summary: An article describing the 14th annual Carmel TomatoFest, a festival fundraiser which celebrates tomatoes from green to red by offering guests samples paired with food and wine, and benefits unusual and interesting charities.
Passion Fruit
Publication: Travel + Leisure, by Jonathan Reynolds
Date: Tuesday, July 26, 2005
Client: TomatoFest
Summary: A story highlighting the travels of Jonathan Reynolds as he tries hundreds of tomatoes across the country. In addition, the Carmel Tomato Festival is discussed along with the life and intrigue of the heirloom tomato.
Looking Sideways
Publication: The Monterey County Herald, by Brenda Moore
Date: Sunday, April 24, 2005
Client: Monterey Wine Festival
Summary: This story introduces Rex Pickett, author of the popular book and famed motion picture, Sideways, a feature speaker at the 2005 Monterey Wine Festival. The article discusses the plot of the novel by Rex Pickett compared to the theme of the movie, directed by Alexander Payne, their similarities and their differences.
Toast the Coast at the Monterey Wine Festival
Americas Original Wine Festival, April 28-30
Publication: Vine Times, Staff Report
Date: April 2005
Client: Monterey Wine Festival
Summary: A story paying homage to Americas Original Wine Festival, and announcing the Monterey Wine Festival, which will feature 120 wineries from California, Oregon, Washington, Australia and New Zealand, world-renowned chefs, master sommeliers, wine writers and wine makers with more than 3,000 people tasting over 1,000 wines.
California Mushroom Farmer Makes Donation for Wetlands Education Center
Publication: Mushroom News, Staff Report
Date: March 2005
Client: Fitz Fresh
Summary: Highlighting the major lead donation by Patrick J. Fitz, President of Fitz Fresh, a mushroom farm in Watsonville, California, this story focuses on the new resource center built at a neighboring high school. The new Patrick J. Fitz Wetlands Educational Resource Center, a 2,300 square-foot center jointly funded by the Pajaro Valley Unified School District, the City of Watsonville and Watsonville Wetlands Watch is geared toward California Central Coast high school students and community members, offering opportunities to study the local wetlands ecosystem.
Slough of Information
Publication: Watsonville Register Pajaronian, by Laura Norton
Date: Friday, December 3, 2004
Client: Fitz Fresh
Summary: A story highlighting the new Patrick J. Fitz Wetlands Educational Resource Center at Pajaro Valley High School in Watsonville, California. Lead donor, Patrick J. Fitz, of Fitz Fresh, is featured and talks about how this new addition to the school will allow the students, teachers and the community-at-large to become more involved with the wetlands located right out their backdoor. The story discusses the positive impact the schools new location will have on the students education and involvement with the wetlands by creating direct access from campus to the neighboring slough.
Things to do in Northern California
Publication: Sunset Magazine, Staff Report
Date: July 2004
Client: Cannery Row Company
Summary: This story discusses fun things to do in Northern California. Highlighted in the article is the Monterey Bay Aquarium, located on historic Cannery Row and their interactive programs that are geared toward the entire family.
Romantic Destinations
Publication: Romantic Destinations published by Southern Bride, Staff Report
Date: Fall 2003
Client: Cannery Row Company
Summary: This story was featured in the Romantic Destinations edition of Southern Bride and discusses many of the romantic activities couples enjoy on Cannery Row. Several Cannery Row establishments are highlighted in this story including The Sardine Factory, Monterey Plaza Hotel & Spa, First Awakenings and The Culinary Center of Monterey.
Lights! Camera! Banking!
Publication: ABA Banking Journal, Staff Report
Date: June 2003
Client: Monterey County Bank
Summary: A story highlighting a new branch of the Monterey County Bank in Carmel-by-the-Sea, with an emphasis on the CEO, Charles Chrietzberg and his passion for movies, which is apparent as the story discusses the branch's most recent location in an old movie theater with a strong Hollywood theme.
Military to Get New Housing
Publication: The Monterey County Herald, by Sylvia Moore
Date: Thursday, August 29, 2002
Client: Clark Pinnacle Family Communities
Summary: An article featuring the announcement for a new housing development for members of the military and their family on the former Fort Ord. The article discusses the proposal to build 2,023 homes and renovate 41, an idea brought to life through the partnership between the Army, Navy and a private entity called Clark Pinnacle Family Communities.
